Digital Economy and Communication Technologies: Methods and Mechanisms of Promotion through E-Commerce and E-Marketing
Foued Sabbagh
Foued Sabbagh, Finance and Development, Faculty of Law and Economics and Politics Sciences/University of Sousse, Erriadh City, Tunisia.
Manuscript received on 11 May 2021 | Revised Manuscript received on 29 May 2021 | Manuscript Accepted on 15 June 2021 | Manuscript published on 30 June 2021 | PP: 10-22 | Volume-1 Issue-3, June 2021 | Retrieval Number: 100.1/ijdcn.B5003021221 | DOI: 10.54105/ijdcn.B5003.061321
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© The Authors. Published by Lattice Science Publication (LSP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This paper focuses on the methods and the mechanisms of E-commerce and E-marketing, and the important role of international electronic companies in this vital and digital field. The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of E-commerce and E-marketing. Thus, the digital globalization opens the horizon of technological development and accelerates the growth of the use of modern techniques through the innovation of the digital economy in our daily lives. In addition, the modernization of companies in the field of E-marketing and E-commerce has a direct impact on the strategic relationship between internet users, information, technology and business. In this sense, my theoretical study determines methods and mechanisms of promotion through E-commerce and E-marketing during the revolution of the digital economy and the technologies of modern and social communication.
Keywords: The Digital Economy, the Communication Technologies, E-marketing, E-commerce, Methods and Mechanisms.
Scope of the Article: Social Networks